Nucleus Research
Nucleus Research: LinkedIn and Account-Based Marketing Campaign
Services
Paid Advertising
Account-Based Marketing
Creative Development
Paid Advertising
Account-Based Marketing
Creative Development
Nucleus Research
Driving targeted reach and exceptional ROAS through LinkedIn advertising and account-based marketing.
Nucleus Research, a global provider of ROI-focused technology research, sought to expand its reach to key decision-makers in the tech industry. Rhizome Consulting launched LinkedIn advertising and account-based marketing (ABM) campaigns to ensure targeted visibility, leveraging advanced audience tools and ABM partnerships.
Project Goals
- Drive high ROAS through precisely targeted advertising.
- Reach key decision-makers in target businesses.
- Increase brand awareness in key verticals.
- Utilize LinkedIn audience targeting and ABM display ads to pinpoint critical accounts.
Methods and Solutions
Rhizome Consulting developed two distinct campaigns for Nucleus Research. The LinkedIn advertising campaign focused on developing highly specific audience segments using LinkedIn’s robust targeting tools to serve ads to technology decision-makers and IT executives. Rhizome also coordinated an ABM campaign, working with ABM partners to strategically place display ads directly in front of identified high-value targets. By combining targeted creative development with sophisticated ad-serving techniques, we ensured that Nucleus Research's ads were shown to the right people, at the right time, to maximize engagement and conversion.
Project Outcomes
Both campaigns resulted in a significant increase in Nucleus Research’s visibility among top tech executives. The LinkedIn campaign drove strong engagement, with above-average click-through rates and a measurable uplift in leads. The ABM campaign further honed in on high-value prospects, delivering highly relevant ads directly to decision-makers in pre-identified organizations. Overall, these campaigns boosted Nucleus Research’s brand authority, generating qualified leads and delivering a highly favorable ROAS, exceeding the client’s expectations.
