Jonathan Conville Memorial Trust
Website Redesign and Digital Strategy for JCMT
Jonathan Conville Memorial Trust
A user-centered website to boost donations and course registrations for a charitable organization supporting climbers and mountaineers.
JCMT, a charitable trust, needed a fresh, user-friendly website to drive donations and increase course sign-ups for aspiring mountaineers. Rhizome Consulting delivered a fully optimized website with a focus on clear content strategy, emotional storytelling, and intuitive calls to action, all to support the trust’s mission of providing resources and training for climbers.
Project Goals
- Increase donations and course sign-ups through strategic content and design.
- Build an emotional storytelling framework to engage visitors.
- Simplify navigation and resource access for climbers and mountaineers.
- Optimize the website for search engines to increase visibility.
- Create clear and compelling calls to action (CTAs) across the site.
Methods and Solutions
Rhizome Consulting delivered a fully redesigned website that prioritized user experience while aligning with JCMT’s organizational goals. The website was crafted with a compelling content strategy that emphasized emotional storytelling—engaging users through the impactful stories of climbers while motivating them to donate or sign up for courses.
To drive key actions, the website integrated bold call-to-action buttons in prominent positions across the pages, directly linking users to donation pages and course registrations. A robust SEO strategy ensured that climbers and potential donors could easily discover the trust’s services. Rhizome also implemented content management tools for the JCMT team, enabling them to update news, courses, and key stories independently.
Project Outcomes
The newly designed JCMT website significantly boosted user engagement and saw an increase in both donations and course registrations. Emotional storytelling, paired with clear, actionable CTAs, encouraged users to connect with the charity's mission on a deeper level.
The SEO optimization resulted in improved search rankings, driving more organic traffic to the site, while the intuitive navigation and content layout made it easier for climbers to find critical resources. The JCMT team can now easily manage their content, and the website has become a core platform for growing their mission and expanding support for young climbers.
